Consumers Staying Organic Despite Economy
Business News
Mintel.com
FoodProcessing.com
12/21/2009By FoodProcessing.com staff
A recent survey from market research firm Mintel shows that nearly 40% of consumers claim they haven’t changed organic product purchasing habits because of the recession and only a mere 3% have stopped buying organic products altogether.
“Heavy users of natural and organic food and drink are most likely to indicate they’ve traded down to less expensive organic options,” notes David Browne, senior analyst at Mintel. “However, less-frequent consumers of organic products have shown that they haven’t shifted their behavior. This is good news for the organic food and drink market, as this group may begin to buy more once recession-related fears begin to fade.”
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