He’Brew The Chosen Beer
The microbrew movement has brought a lot of shtick to beer, from the Bostonian use of “wicked” for Pete’s Wicked Ales to the Mormon-joshing of Wasatch Polygamy Porter.But only New York’s Shmaltz Brewing Co., maker of He’Brew, the Chosen Beer, really has shtick as part of its DNA.
Founded 13 years ago in San Francisco and now brewing in Saratoga Springs, N.Y., Shmaltz has been getting mileage with the biblically-minded by bringing forth such beers as Genesis Ale and Messiah Bold.
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